International Marketing

Queensland University of Technology

Course Description

  • Course Name

    International Marketing

  • Host University

    Queensland University of Technology

  • Location

    Brisbane, Australia

  • Area of Study

    International Marketing

  • Language Level

    Taught In English

  • Prerequisites

    AMB240, CTB240, AMB210, or IBB210

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    12
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Synopsis:
    The aim of this unit is to provide students with a thorough understanding of the multiplicity of issues that impact on the development of international marketing strategies and plans and their operational implementation. The unit is highly applied and provides students with the following opportunities: to analyse global international firms, their marketing strategies and various international marketing issues in a variety of geographic and industry contexts; to evaluate methodologies and new practices for handling problems and issues typical of global and international markets and competition; to develop an operationally sound international marketing plan.
    Learning Outcomes
    Upon completion of this unit, you should be able to:
    1. Comprehend the range of international marketing strategies with which to compete in different country markets.
    2. Explain the impact and opportunities of technology on internationalising businesses.
    3. Critically evaluate the ethical dilemmas facing internationalising business through a case study analysis
    4. Communicate using written report format and case study analysis.
    Content
    This unit covers issues relevant to the challenges of international marketing. International marketing decisions are made within a context that is influenced by political, economic and social and legal environments that are covered in this unit. This unit also examines the use of strategic planning, analysis of markets and the implementation of market plans in an international context.
    Other topics relevant to international marketing that are covered here include products, branding, international services marketing, export and global pricing strategies, as well as international channels of distribution and promotional strategies.
    Approaches to Teaching and Learning
    This unit will be delivered in the format of a lecture and a tutorial. Teaching and learning activities make use of real world, authentic, problem-solving and decision making case studies, scenarios and real world domestic and international examples. The unit will also include an authentic assignment developing a case study. Lecture outlines will be available on the Blackboard site in advance. Tutorial exercises include real world cases that require analysis, problem solving and decision making in relation to international marketing issues. These interactive teaching and learning strategies will enable students to gain the generic skills of leadership, written and verbal communication, and critical analysis. Supporting resources will be available on the Blackboard.
    Assessment
    Assessment name: Case Study
    Description: Case analysis. Guidelines and criteria reference assessment on the case study is available through Blackboard. For formative and summative assessment purposes.
    Length or Duration: 1,500 words
    Formative or Summative: Formative and Summative
    Relates to objectives: 1, 3 & 4
    Weight: 50
    Internal or external: Internal
    Group or individual: Individual
    Due date: Week 6
    Assessment name: Report
    Description: Students are to present a research report on the implications of technology in the international marketing of the firm. Guidelines and criteria reference assessment on the report are available through Blackboard. For formative and summative assessment purposes.
    Length or Duration: 1,800 words
    Formative or Summative: Formative and Summative
    Relates to objectives:1, 2 & 4 an
    Weight: 50
    Internal or external: Internal
    Group or individual: Individual
    Due date: Week 12

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.