Queensland University of Technology
Area of Study
Taught In English
PrerequisitesAMB240 or CTB240, and AMB201 or CTB201
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewSynopsis:E-Business and mobile commerce technologies have emerged as defining technologies for companies in the 21st century. This unit focuses on e-marketing applications and strategies and the marketer's role in developing solutions that integrate new and old economies. Drawing on their knowledge of marketing principles, students will examine the diverse applications of technology in product and service design; product distribution/service delivery and logistics; promotional strategies and other marketing components. The unit also explores the role of emerging electronic models and the use of e-marketing strategies to achieve global competitive advantage.Learning OutcomesOn successful completion of this unit, students will be able to:
Achieving these outcomes will also demonstrate attainment of the following marketing discipline knowledge and marketing graduate outcomes:
- Explain how the application of e-Marketing theories affect a firm's overall marketing strategy.
- Analyse and evaluate existing websites with a view to improving their marketing effectiveness.
- Explain how e-Marketing affects and creates key e-Marketing levers for companies.
- Analyse, evaluate and recommend e-Marketing strategies.
- Prepare and deliver oral presentations and prepare professional reports suitable for industry.
ContentThis unit will cover a range of topics relevant to e-marketing including: the internet micro and macro environments, e-marketing strategy, the e-marketing mix, relationship marketing using the internet, achieving online service quality, and issues pertaining to both business-to-business and business-to-consumer internet marketing. Additionally, the unit will cover topics related to the use of new media technology in e-marketing.Approaches to Teaching and LearningThis unit integrates the theoretical perspectives with experiential and real world learning through the teaching and learning activities involved. The 2 hour lecture sessions introduce students to the areas involved with e-marketing strategies using industry examples to illustrate their application. The tutorials are designed to encourage active participation via hands-on small group activities and discussions, as well as individual student oral presentations. The assignments in this unit are designed for students to demonstrate their knowledge and skills involved in selecting and applying e-marketing strategy to a real world project. The exam is designed for students to demonstrate their knowledge of the theory covered during the lectures and tutorials.AssessmentAssessment name: PresentationDescription: Presentation of e-Marketing Plan Proposal Students must present a consultancy proposal to undertake an e-Marketing Plan for an organisation. This proposal should be presented as though it is being delivered to the senior management of the client company. Length or Duration: 5 minute oral presentation, plus written speech Formative or Summative: Formative and SummativeRelates to objectives:2, 3 & 5Weight: 25Internal or external: InternalGroup or individual: IndividualDue date: Week 4 to Week 6Assessment name: Mid-Semester ExamDescription: Students will be examined on their knowledge, understanding and application of e-Marketing strategies covered in lectures and tutorials in weeks 1 to 9 of the unit.Length or Duration: 1 hour and 10 minsFormative or Summative: SummativeRelates to objectives: 1, 3 & 4Weight: 25Internal or external: InternalGroup or individual: IndividualDue date: Week 10Assessment name: E-Marketing ReportDescription: E-Marketing Plan Report: The assignment is to complete an e-Marketing Plan for a client. The proposal to undertake an e-Marketing Plan for an organisation (oral presentation) will be the foundation of this assignment. On successful completion of this e-Marketing Plan, students should have developed sound research, analytical and written communication skills.Length or Duration: 2000 wordsFormative or Summative: Formative and SummativeRelates to objectives: 1 - 5Weight: 50Internal or external: InternalGroup or individual: IndividualDue date: Week 13
- Demonstrate knowledge of Marketing concepts, strategies, philosophies, processes and practices as they would be applied in a real world situation.
- Have knowledge of the role and constitution of marketing as an integral part of marketing strategy in the business environment.
- Have the ability to integrate e-marketing with other business functions.
- Have knowledge and application of market research techniques and practice.
- Show competence in the use of relevant marketing tools and technologies.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.