Queensland University of Technology

Course Description

  • Course Name


  • Host University

    Queensland University of Technology

  • Location

    Brisbane, Australia

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    BSB126 Marketing is an introductory unit that examines the role and importance of marketing to the contemporary organisation. Emphasis is placed on understanding the basic principles and practices of marketing such as the marketing concept, market segmentation, customer value and consumer behaviour. The unit explores the various elements of the marketing mix, with special reference to product, price, distribution, and promotion, including advertising and public relations. By way of introduction only, key issues relating to services marketing, e-marketing and strategic marketing are also canvassed.
    Learning Outcomes
    BSB126 Marketing is an introductory unit that examines the role and importance of marketing to the contemporary organisation. The unit aims for students to be able to:
    1. Identify and explain the introductory principles, concepts, theories and practices of marketing, including their role and application in a range of organisations;
    2. Explain the role of market segmentation, targeting and positioning for the design of marketing strategy;
    3. Use knowledge of the marketing mix elements in a coherent and integrated way to design and analyse marketing strategy and tactics;
    4. Explain the importance of customer focus for effective marketing decision-making;
    5. Use information literacy skills and effectively communicate marketing knowledge and ideas in written form.
    Content includes the marketing concept, segmentation, market research, planning, consumer behaviour, advertising and public relations, the marketing environment, pricing and distribution.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.