Public Relations Techniques

Queensland University of Technology

Course Description

  • Course Name

    Public Relations Techniques

  • Host University

    Queensland University of Technology

  • Location

    Brisbane, Australia

  • Area of Study

    Mass Communications, Media and Journalism, Public Relations

  • Language Level

    Taught In English

  • Prerequisites

    BSB126, CTB126, BSB116, or BSB117

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    AMB264 Public Relations Techniques focuses on writing for audiences - including the media - on behalf of organisations. It introduces students to public relations skills such as research, developing key messages, writing, and editing. It also helps them develop an understanding of how media work. AMB264 has been designed to be undertaken as part of the public relations major and minor. It may also be taken as a stand-alone unit by students in other disciplines. Note that students who enrol in this unit are assumed to have a high level of competency in written English. Students are also required to have or acquire a basic knowledge of public relations: readings are provided to help students refresh or acquire that knowledge.
    Learning Outcomes
    Upon completion of this unit, you should be able to:
    1. Skills in developing effective public relations tools across a range of genres for a variety of audiences.
    2. The particular skills required to work successfully with the media.
    3. The ability to produce technically accurate work to deadlines.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.