Introduction To Public Relations
Queensland University of Technology
Area of Study
Taught In English
BSB126, CTB126, BSB116, or BSB117
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewThis unit introduces students to the theory and practice of public relations, the discipline that deals with the creation, maintenance, and enhancement of relationships between organisations and their publics. Topics covered include publicity, events, and public opinion. This unit may be taken concurrently with AMB264 Public Relations Techniques especially by students undertaking a public relations major. However, it may also be taken by those students doing a public relations minor, or as a stand alone unit by those students in a wide variety of study disciplines who wish to understand more about this important area of business.Learning OutcomesThe primary objective of this unit is to familiarise students with the basic concepts, principles, practice and profession of public relations. It is the foundation unit for other units in public relations and a supplemental unit for students majoring in other fields.Upon completion of this unit, students should be able to:1. Identify, describe, and discuss the roles and processes of public relations; and articulate how and why these are implemented to achieve organisational outcomes.2. Identify and describe a range of public relations theories and apply them to contemporary public relations practice.3. Apply ethical reasoning, standards, or codes of practice relevant to the discipline of public relations.4. Demonstrate the ability to communicate effectively to different audiences using a range of genres.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.