Strategic Tourism Management

University of Queensland

Course Description

  • Course Name

    Strategic Tourism Management

  • Host University

    University of Queensland

  • Location

    Brisbane, Australia

  • Area of Study

    Hospitality and Tourism Management

  • Language Level

    Taught In English

  • Prerequisites

    12 credits from tourism management major

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Description
    This cap stone course synthesises, integrates and applies prior knowledge to an important strategic management scenario. It provides conceptual and practical understanding of strategic management as it applies to a tourism destination or related business.
    Course Introduction
    TOUR3007 is a capstone course meaning that it is intended to draw together material learned and skills developed over your previous years of study. You will need to apply learnings from foundation courses, as well as your tourism studies to provide an integrated response to the assignments in the course. The assessment underpins the course and the class contact sessions. Sessions are a mixture of content delivered from the lecturer, presentations and discussions with the class, case study analysis and guest lectures. As you are in your final year of study, sessions are not scheduled each week allowing you time to work independently on the assignments and read case studies prior to class. The assignments are designed to help you synthesise and apply your knowledge and skills from previous courses. Between formal sessions students are encouraged to meet with the lecturer to discuss their assignments.
    Learning Objectives
    After successfully completing this course you should be able to:
    • Apply key concepts and processes from the strategic management field to tourism organisations.
    • Critically analyse case studies and provide well justified recommendations for the strategic management of tourism organisations.
    • Critically discuss tourism organisations' challenges in managing change strategically.
    Class Contact
    3 Seminar hours
    Assessment Summary
    Report: 40% (Group)
    Case Study: 20%
    Final Exam: 40%

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.