University of Queensland
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Host University Units2
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
OverviewCourse DescriptionThis course provides insights into the principles of event marketing and their application in real world settings. It explores the development of event marketing objectives, strategies, plans and related research.Learning ObjectivesAfter successfully completing this course you should be able to:
Class Contact2 Lecture hours, 1 Tutorial hourAssessmentIn Class Quiz 1Type: In Class QuizLearning Objectives Assessed: 1, 2, 3Due Date: Mid SemesterWeight: 25%Group or Individual: IndividualReading: 0 minutesDuration: 90 minutesFormat: Multiple-choice, Short essayAssessment Item 1: In Class Quiz 1 (25%)Length or Duration: Conducted in the lectureIn Class Quiz 2Type: In Class QuizLearning Objectives Assessed: 1, 2, 3, 4Weight: 25%Group or Individual: IndividualReading: 0 minutesDuration: 90 minutesFormat: Multiple-choice, Short essayAssessment Item 2: In Class Quiz 2 (25%)Length or Duration: Conducted in the lectureGroup or Individual: IndividualAssessment dates: Mid-Late SemesterEvent Marketing Plan - Part BType: Peer AssessmentLearning Objectives Assessed: 2, 3, 4, 5Due Date: End of SemesterWeight: 10%Group or Individual: IndividualAssessment Item 3: Event Marketing Plan - Part B (peer assessment)Group or Individual: IndividualWeight: 10%Task Description: Each group member will individually conduct a peer evaluation linked to the group processes experienced during the development and preparation of your group's event marketing and sponsorship plan. Please note: The peer evaluation component is to be completed individually. Any evidence of collusion will be subject to UQ Policy and consequent penalties (including, for example, no marks being awarded for this assessment task).More details will be provided on Blackboard and in tutorial.
- Understand the terminology, definitions and models applied to the study of event marketing
- Identify the landscape in which events exist and operate within the broader entertainment and tourism contexts
- Demonstrate an ability to analyse event markets, market demand and event experiences from the visitor/resident perspectives in a documented event marketing strategy
- Conceptualise the planning and development of an event concept and product, sponsorship, physical setting design and venue(s) selection, and integrated marketing communication strategies, and design a marketing plan to maximise the return on objectives of the event
- Plan and develop appropriate strategies and tactics for an identified event in a written marketing plan to achieve the marketing goals of the event organisation and/or city or region represented by the event staging body.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.