Hospitality Small Business Enterprises

University of Queensland

Course Description

  • Course Name

    Hospitality Small Business Enterprises

  • Host University

    University of Queensland

  • Location

    Brisbane, Australia

  • Area of Study

    Business Management, Hospitality and Tourism Management

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    2
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Course Description
    This course develops an understanding of small business management and operations in the context of the hospitality industry. It assists in the development of deep understanding and appreciation of the principles and practice of small business enterprises.
     
     
    Course Introduction
    Small businesses constitute a major component of the hospitality and tourism industry, and consequently contribute significantly to this industry sector and to the economy in general. This course enables students to develop a deeper understanding and appreciation of the principles and practices of small business operations within the hospitality industry. Through evaluating and analysing management principles, students have the opportunity to apply these principles to the industry.
     
     
    Learning Objectives
    After successfully completing this course you should be able to:
    • identify and evaluate management principles and apply these to small hospitality and tourism businesses
    • identify and adequately prepare for the external environmental forces likely to impact small hospitality and tourism businesses
    • identify and apply appropriate marketing and promotional strategies to the small business context
    • identify the challenges associated with human resource management in small hospitality businesses and provide valid managerial solutions
    • research and prepare a detailed business plan that clearly communicates the intentions and likely outcomes of a small hospitality business venture.
     
    Class Contact
    2 Lecture hours, 1 Tutorial hour

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.