Advertising Communications and Channel Planning
Gold Coast, Australia
Area of Study
Advertising, Media Studies
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4.5 - 6
Hours & Credits
IntroductionThis subject describes the major media options available to advertisers, develops skills in problem solving and strategic decision-making, and details the components of the media planning process.Learning Objectives1. You will have a good understanding of the fundamental principles, practices, & function of media planning & the knowledge of how to apply media planning theory to practice, with a view on how to develop & execute a comprehensive media planning strategy. You will gain practical knowledge regarding the evaluation of target audiences, assessing the effectiveness of different media types & allocating appropriate media budgets.2. You will learn the fundamental principles of strategy planning in advertising-how strategic consumer insights are distilled from research & influence the advertising development process. You will adopt a strategic perspective on communication tasks as well as understand & respect issues of ethical & social significance relevant to diverse communities, cultures & belief systems.3. You will be able to write focused, insightful creative briefs that lead to effective & more dynamic creative solutions & know how to critique & evaluate creative solutions in terms of their suitability to the original brief, advertising message, environment & target audience.4. You will learn to work as a team member. The major assessment is designed to simulate an 'agency' experience & requires working together in groups to design an 'improved' strategic media plan.5. You will further enhance your communication & presentation skills as well as the ability to critically reflect on these teamwork experiences in terms of continuing personal development.6. You will increase your understanding & awareness of the debates that surround media in advertising in a social & global context as well as ethical issues specific to advertising media & its uses.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.