Attitudes, Persuasion, Leadership and Conformity

Bond University

Course Description

  • Course Name

    Attitudes, Persuasion, Leadership and Conformity

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Communication, Leadership

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview


    Study of the formation & maintenance of attitudes, social stereotypes and the desire to conform are central to our understanding of our social beliefs and judgements about other individuals and groups. Communication professionals in corporate communication, health communication, advertising, public relations and journalism will gain a deeper understanding of the dynamics of persuasive messages through understanding practice, theories and research on behaviour and attitudes, on prejudice, aggression, altruism and interpersonal attraction.
    Learning Objectives
    1. Student is able to describe, critically analyse and integrate information into coherent arguments about a range of theories and related research in the field of Attitudes, Persuasion, Leadership and Conformity
    2. Student is apply to apply subject content to a range of practical problems using skills of analysis, synthesis and application.
    3. Student demonstrates understanding and skill in research, teamwork, group problem solving, and report writing.
    4. Student demonstrates command of the research process by constructing a literature survey and  persuasive campaign project.
    5. Student knows details and shows understanding of a concepts and theories about Attitudes, Persuasion Leadership and Conformity

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.