International Marketing

Bond University

Course Description

  • Course Name

    International Marketing

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    International Marketing

  • Language Level

    Taught In English

  • Prerequisites

    Students must have successfully completed MKTG11-100 Marketing or equivalent prior to undertaking IBUS13-353.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview


    Applying the principles of marketing in formulating International marketing strategies in the global business environment. The subject will examine the impact of multicultural consumer and buyer behaviour on product and services development for international markets. Special emphasis will be placed on the challenges facing multinational enterprise as well as smaller firms in formulating marketing strategies for the Asia and Pacific
    Learning Objectives
    1. Understand the complexities of the International marketplace
    2. Evaluate potential overseas markets and the factors impacting market research, market entry, pricing, distribution, products and promotion strategies
    3. Appreciate the cultural, political, legal and financial factors impacting the International marketplace.
    4. Understand current and future trends and develop the right mind-set for today's International marketing managers

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.