Internet and Social Media Marketing
Gold Coast, Australia
Area of Study
Marketing, Social Media
Taught In English
Students must have successfully completed MKTG11-100 Marketing or equivalent prior to undertaking MKTG13-312
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4.5 - 6
Hours & Credits
IntroductionThe Internet is expected to play many important roles within a traditional marketing effort and it may also come to serve as the foundation of a firm's marketing effort. Marketing is about anticipating and satisfying buyers' needs. One purpose of this subject is to acquaint students with the special behavioural considerations for buyers when the Internet plays a role in the firm' s marketing effort. The second purpose is to evaluate how the special characteristics of the electronic environment alter traditional marketing tactics (products/services, pricing, promotion and distribution) and dictate a need to create new forms of product and service delivery.Learning Objectives1. Consider the behavioural and strategic factors that affect marketing choices involving online environments.2. Recognize 'best practice' standards in key areas of electronic marketing - email, online advertising, search marketing, social media marketing, blogging and search.3. Develop the ability to create a online centric marketing plan and an understanding of the nuances differentiating online planning from general marketing planning.4. Understand the online environment and the subsequent appropriateness of that environment for usage in a company's marketing planning.5. Develop the skills to strategise the effective and staged structure of a website strategy, design and functionality.6. Evaluate the online media options currently available and their value in contributing towards return on investment for different companies. Thereby developing an ability to adjust online marketing plans as appropriate the organisations capabilities, the demands of the target audience and identification of new technologies/tools/methods of implementation as they become available to the market.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.