Business Events Management

Bond University

Course Description

  • Course Name

    Business Events Management

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Hospitality and Tourism Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Business Events are important to most tourism destinations, not only as a source of economic growth, but also as they attract additional visitors to regions. Referring to the hosting of conferences, conventions, meetings and incentive trips, Business Events Management introduces students to the importance of this industry sector. It explores the critical success factors required to bid for, win and deliver a successful business event experience to the corporate market. Strategies to ensure success in the Business Events market will be developed from a range of stakeholder perspectives, including convention and conference venues; professional conference and meeting organisers; Destination Marketing Organisations; events planners and, ultimately, the business event attendee.
    Learning Objectives
    1. Explain the impact and significance of the Business Events sector within the tourism and hotel industries across a range of national and international locations
    2. Identify the factors which are important to event stakeholders when selecting host destinations and venues for business events
    3. Develop effective proposals to win business event tenders
    4. Assess clients' needs for successful event delivery
    5. Recommend strategies which various stakeholders can use to improve their success in the Business Events market

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