Concepts of Strategy

Bond University

Course Description

  • Course Name

    Concepts of Strategy

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    International Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    This subject focuses on managing an organisation strategically to deal with the challenges posed by the highly turbulent and global environment of the 21st century. It covers the areas of strategy process, strategy content, strategy context and organisational purpose and is designed to improve students' strategy making competence and strategic thinking capabilities.

    Learning Objectives
    1. Identify different, often conflicting, concepts of strategy and critically reflect on their assumptions and limitations. 2. Define strategic issues and assess organisational situations from a strategic perspective.
    3. Apply strategy concepts and principles in an organisational context.
    4. Assess an organisation's positioning, and competitive resources and capabilities in the market place.
    5. Provide recommendations on how an organisation can gain sustainable competitive advantages.
    6. Understand the importance of ethical and sustainable business behaviour.

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