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Course Description
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Course Name
Market Research and Analysis
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Host University
Bond University
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Location
Gold Coast, Australia
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Area of Study
Marketing
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Language Level
Taught In English
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Prerequisites
Students must have successfully completed MKTG11-100 Marketing or equivalent prior to undertaking MKTG13-303.
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credit Points
10 -
Recommended U.S. Semester Credits3 - 4
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Recommended U.S. Quarter Units4.5 - 6
Hours & Credits
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Overview
Introduction
Marketing research consists of planning, collecting and analyzing data relevant to marketing decision making, and the communication of research findings to management. The purpose of this subject is to develop an appreciation of the role of market research in the formulation and solution of marketing problems, and development of the student's basic skills in conducting and evaluating marketing research projects. Special emphasis is placed on problem formulation, research design, alternative methods of data collection (including qualitative and quantitative) and data analysis techniques. Numerous applications of market research to a variety of marketing problems are discussed.Learning Objectives1. Students will define a marketing problem; develop and execute a viable research method to address the problem; analyze and present the findings.2. Students will develop and demonstrate leadership, initiative and teamwork by working within a group.3. Students will demonstrate effective verbal and written communication skills through the completion of written assignments, exams and an oral presentation within the semester.