Public Relations Principles and Practice
Gold Coast, Australia
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4.5 - 6
Hours & Credits
This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.
Learning Objectives1. Student is able to understand and evaluate the public relations process.
2. Student is able to appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
3. Student is able to apply theoretical knowledge within a practical context.
4. Student is able to identify and apply strategic public relations planning techniques and practices.