Public Relations Principles and Practice

Bond University

Course Description

  • Course Name

    Public Relations Principles and Practice

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Public Relations

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    This subject provides a comprehensive conceptual framework that demonstrates how public relations practitioners work in industry, government & institutional organisations. Public relations is dealt with from a management perspective as a positive force in society. Four elements are covered: present structure of the profession & industry; concepts of public relations management;applications of concepts to programs; public relations techniques & practices.

    Learning Objectives
    1. Student is able to understand and evaluate the public relations process.
    2. Student is able to appreciate the role and responsibilities of professional and ethical public relations in the context of industry, government and not for profit institutions.
    3. Student is able to apply theoretical knowledge within a practical context.
    4. Student is able to identify and apply strategic public relations planning techniques and practices.

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