Social Media Tactics
Gold Coast, Australia
Area of Study
Public Relations, Social Media
Taught In English
Recommend PUBR11-100 Public Relations Principles and Practice and COMN12-302 Digital Media and Society.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4.5 - 6
Hours & Credits
Social Media Tactics provides students with a strong foundation in the use of social media as a strategic public relations tool. It incorporates a solid theoretical framework as well as a hands-on approach to creating social media channels and messaging. This practical component of the subject is underpinned with applied theoretical knowledge which informs the strategic use of Twitter, YouTube, Facebook, Wikipedia and other social media. Theories such as social determinism, the hive mind, social network theory, social learning theory, audience analysis and the like, will inform the construction of social media strategies and tactics. This subject embodies experiential learning: students learn by doing, are informed by theory and policy, and reflect on social media use in comparison to best practice.Learning Objectives1. Student is able to analyse, produce, manage and evaluate social media communication.
2. Student is able to apply theoretical knowledge in a practical context.
3. Student is learning from experience.
4. Student is able to develop and implement selected social media tactics.