Sport Marketing

Bond University

Course Description

  • Course Name

    Sport Marketing

  • Host University

    Bond University

  • Location

    Gold Coast, Australia

  • Area of Study

    Marketing, Sports Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4.5 - 6
  • Overview

    This subject examines in detail the various techniques and strategies in the promotion of sport. The issue of professionalism will be addressed which will focus on the necessity of sponsorships, investment opportunities, and fund-raising potential of individuals, teams, clubs and facilities in the broad arena of sport. Students will have an opportunity to discuss the role of the media in the promotion of sport, primarily examining the relationship between media coverage and market value. The ability to develop marketing strategies and plans to present to individuals or organisations will be based around practical application. MKTG11-300: Marketing is a preferred prerequisite for this subject.

    Learning Objectives
    1. Understand the importance of marketing for a sport organisation.
    2. Articulate how consumer behaviour impacts the marketing of sport.
    3. Appreciate the relevance of strategic thinking to the success of current sport marketing practices.

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