Destination Management

Griffith University

Course Description

  • Course Name

    Destination Management

  • Host University

    Griffith University

  • Location

    Gold Coast, Australia

  • Area of Study

    Hospitality and Tourism Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Course Description
    This course will explore destination management from the perspective of competitive success and long term sustainability. It will focus on the destination as the primary foundation of tourism management and take an integrated approach to the macro and micro environments in which the destination interfaces with the whole tourism system.

    Course Introduction
    Destination management is of growing importance and refers to an integrated approach to the management of all the elements (e.g., attractions, amenities, access, human resources, marketing and pricing) that make up a destination. This course is intended to provide students with a comprehensive understanding of the nature, scope, and operation of destination management.

    Course Aims
    The course aims to show students that tourism is an extremely competitive industry and to succeed destinations must take a strategic approach to plan and manage all tourism related activities. The first half of the course focuses on destination planning that is underpinned with principles of sustainable development to deliver quality tourism experiences. In the second part of the couse students will explore different aspects of managing destination performance, such identifing competitive advantages, how best to market those advantages, and the challenges faced by destinations both now and in the future.

    Learning Outcomes
    After successfully completing this course you should be able to:
    1 Demonstrate knowledge and understanding of the values, policies, structures, and stakeholder groups that impact on destination planning, development and management at national, state, and local levels;
    2 Understand the relationship between tourism development and the broader strategic planning functions within a destination, and critically evaluate the utility of various development options available within a destination;
    3 Identify and understand the current issues and trends in destination product development and marketing, and their effects on tourism destinations
    4 Understand how the concept of experience economy applies to destinations and its impact on the management of tourism products and visitor experiences;
    5 Integrate concepts and ideas, and explain issues related to current destination development and management contexts and scenarios.

    Assessment Summary
    Destination Situation Analysis-Weighted 20%/100
    Destination Management Strategy-Weighted 40%/100
    Final Exam-40%/100

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.