Food and Wine Tourism
Gold Coast, Australia
Area of Study
Hospitality and Tourism Management
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
Food and wine tourism is one of the growing niche areas of special interest tourism which reflects changing lifestyles, and the role that some goods and services play as status symbols and identity formation, together with the recognition of the business opportunities in this area. Together, food and wine have become an integral part of the visitor experience to many destinations around the world, and this Course explores the development of food and wine tourism enterprises, food and wine tourism marketing, and trends and opportunities. Whilst the Course has a global perspective, students will focus on particular domestic examples, including a practical one-day field trip component which provides an experiential element to the course.
As lifestyle products such as wine and food continue to grow, the importance of these elements as part of a travel experience increases with new niche markets are emerging. Australia?s growth in regionalism of quality cuisine and wine has further increased interest among domestic and international tourists, which require a combined effort between producers and partners.
The aims of the course are:
1. To develop an understanding of food and wine tourism in both new world and old world wine countries.
2. To develop an understanding of the food and wine regional development initiatives, and producers within Australia.
3. To evaluate the strategic, marketing and operational issues of food and wine producers.
4. Determine the growth and sustainability of food and wine regions within Australia.
After successfully completing this course you should be able to:
1. Critically evaluate a tourism operation/region
2. Demonstrate an understanding of strategy, marketing, and operational issues of food and wine producers within Australia.
3. Develop written and oral communication skills
Assignment - Written Assignment 20%/100
Assignment - Written Assignment 40%/100
Exam - Final exam 40%/40
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.