Introduction to Public Relations

Griffith University

Course Description

  • Course Name

    Introduction to Public Relations

  • Host University

    Griffith University

  • Location

    Gold Coast, Australia

  • Area of Study

    Business, Government, Public Relations

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Course Description
    This course introduces students to the theory and practice of public relations in the business, government and third sectors. In providing the foundations for the public relations major, it establishes an understanding of the industry as a whole and the importance of a knowledge base in the fields of research, writing, presentation, law and ethics. It examines public relations as a part of the mass media communication process and as a vital management function.

    Course Introduction
    This course is the foundation course for students studying a public relations major or specialisation. It introduces you to concepts that will inform your learning in the other courses in this specialisation. It provides you with a theoretical overview of public relations, while giving you opportunities to undertake and critically reflect on public relations practices.

    Course Aims
    This course introduces students to the theory and practice of public relations in the business, government and third sectors.

    In providing the foundations for the public relations major, it establishes an understanding of the industry as a whole and the importance of a knowledge base in the fields of research, writing, presentation, law and ethics.

    It examines public relations as a part of the mass media communication process and as a vital management function.

    Learning Outcomes
    After successfully completing this course you should be able to:

    1. be able to identify the role of public relations across the business, political and community sectors;
    2. be able to identify the importance of research, evaluation and clear communications within public relations activities;
    3. be able to apply ethical and legal principles to effective public relations practice;
    4. be able to identify and analyse the elements of a public relations campaign;
    5. be able to apply the importance of effective team work in a public relations context.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.