Firm Behaviours and Business Strategy

Griffith University

Course Description

  • Course Name

    Firm Behaviours and Business Strategy

  • Host University

    Griffith University

  • Location

    Gold Coast, Australia

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Course Description
    This course develops a framework of business strategy by drawing on the following areas of microeconomics: theory of consumer behaviour,industry environment and its impact on firm-level strategies and the economics of organisational behaviour. Analytical issues are illustrated by using evidence from Australian and international experiences
    Course Introduction
    This course seeks to provide students market and microeconomic concepts to analyse business strategies as well as to complement the learning experience of students in other areas, such as marketing, management and international strategies. Students are encouraged to integrate microeconomic theory and application by transplant core concepts from micro/industry economics to a real world context. This is reflected in the lecture topics, in interactive group teaching and in the various assessment items.
    Course Aims
    The primary aim of this course is to demonstrate how selected aspects of market concept and microeconomic theory can facilitate business strategy formulation and corporate decision making in an era of globalisation. The course seeks to ensure that students:
    acquire a sound knowledge of the consumer's and the firm's decision makings
    are endowed with analysis techniques that are utilised to study the various markets and industries
    develop an understanding of oligopolistic behaviour and appreciate the extensive array of pricing and non-pricing strategies that firms can employ
    Learning Outcomes
    After successfully completing this course you should be able to:
    1 Develop an awareness of the link between theory and practice and appreciate the relevance of basic microeconomic concepts in a global business setting.
    2 Develop analytical and problem-solving skills for microeconomic analysis and strategy formulation
    3 Develop an awareness of key issues in microeconomic theory that are currently part of leading-edge research in the field and an awareness of current microeconomic issues facing Australian business and economy in an age of globalization

    Assessment Task

    Weighting/Marked out of

    Exam - selected and constructed responses
    Mid-Semester Examination


    Test or quiz


    Exam - selected and constructed responses
    Final Exam


Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.