Introduction to Event Management
Gold Coast, Australia
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewCourse DescriptionEvents have long played an important role in human society. Whether they be personal celebrations, festivals, carnivals, or fairs, societies the world over have enjoyed organising and attending events. Moreover, the event industry has been the business growth success story of the past decade. All events are dynamic and challenging management environments that require expertise in several business disciplines, together with an understanding of the social and cultural impacts on stakeholders.Course IntroductionThis course will introduce the student to the emerging field of event management and will highlight the dynamic and at times challenging nature of the event management environment.Course AimsSpecial events have become a multibillion dollar industry and play a significant role in related industries such as sports, tourism, hospitality, and entertainment. This introductory event management course aims to equip students with an understanding of the key roles that events play in society generally and business more recently. This course further aims to provide students with knowledge of how key business functions such as marketing, human resource management, strategic planning and operations are adapted and integrated for events. The course will engender Griffith graduate skills of effective communication, information literacy, problem solving, critical evaluation and team work.Learning OutcomesAfter successfully completing this course you should be able to:1 Understand and describe the nature of special events and their place in the tourism, sport and entertainment industries.2 Understand and describe the benefits and costs of special events to a community.3 Understand and describe the planning, financial, legal, staffing, marketing, logistical, and staging aspects of conducting a special event.4 Develop an event planning project.5 Evaluate an event's success and recommend improvements
Weighting/Marked out of
Assignment - Written Assignment
*Effective group work reflection
Test or quiz
Presentation - technical or professional
Event Concept Plan Part A (Oral Presentation)
Assignment - Planning Document
Event Concept Plan Part B (Written)
Exam - selected and constructed responses
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.