Introduction to Event Management

Griffith University

Course Description

  • Course Name

    Introduction to Event Management

  • Host University

    Griffith University

  • Location

    Gold Coast, Australia

  • Area of Study

    Event Management

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Course Description
    Events have long played an important role in human society. Whether they be personal celebrations, festivals, carnivals, or fairs, societies the world over have enjoyed organising and attending events. Moreover, the event industry has been the business growth success story of the past decade. All events are dynamic and challenging management environments that require expertise in several business disciplines, together with an understanding of the social and cultural impacts on stakeholders.
    Course Introduction
    This course will introduce the student to the emerging field of event management and will highlight the dynamic and at times challenging nature of the event management environment.
    Course Aims
    Special events have become a multibillion dollar industry and play a significant role in related industries such as sports, tourism, hospitality, and entertainment. This introductory event management course aims to equip students with an understanding of the key roles that events play in society generally and business more recently. This course further aims to provide students with knowledge of how key business functions such as marketing, human resource management, strategic planning and operations are adapted and integrated for events. The course will engender Griffith graduate skills of effective communication, information literacy, problem solving, critical evaluation and team work.
    Learning Outcomes
    After successfully completing this course you should be able to:
    1 Understand and describe the nature of special events and their place in the tourism, sport and entertainment industries.
    2 Understand and describe the benefits and costs of special events to a community.
    3 Understand and describe the planning, financial, legal, staffing, marketing, logistical, and staging aspects of conducting a special event.
    4 Develop an event planning project.
    5 Evaluate an event's success and recommend improvements

    Assessment Task

    Weighting/Marked out of

    Assignment - Written Assignment
    *Effective group work reflection


    Test or quiz
    In-Class Exam


    Presentation - technical or professional
    Event Concept Plan Part A (Oral Presentation)


    Assignment - Planning Document
    Event Concept Plan Part B (Written)


    Exam - selected and constructed responses
    Final Exam


Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.