Principles of Marketing
University of Melbourne
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Intended learning outcomes
-On completion of this subject, students should:
-Have knowledge and comprehension of basic theories and models within marketing
-Be able to analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others
-Be capable of applying major theories and models to marketing problems presented in case studies and assignments
-Gain first-hand knowledge of emerging marketing theories through participation in marketing research studies
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.