University of Newcastle
Area of Study
Media and Journalism, Media Studies, Radio/Television/Film
Taught In English
CMNS1234 or an equivalent understanding of media theory and production.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Host University Units10
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewConsiders the way audiences are researched and positioned by media organisations and texts. Students study competing theories regarding the different ways audiences relate to media products and texts to meet individual needs, and the needs of producers and the media industries. Students will also explore specific instances of text/reader relationships as they apply to film, radio, popular music, print media and television and the Internet.LEARNING OUTCOMES1. Explain the role of the audience in the communication process.2. Outline differing theoretical approaches to the study of audiences and explain certain types of analytic frameworks available for the critical investigation of audiences and audience/text relationships.3. Explain the differences between quantitative and qualitative audience measurements.4. Describe various relationships that can occur between text/s and audiences.CONTENTAudience Studies outlines differing theoretical approaches to the concept of what audience means in a range of social, cultural and mediated contexts.Analytic frameworks in which the notion of audience has been traditionally considered including quantitative and qualitative research methodologies.Current trends in audience research using contemporary media products and environments.Relationships between theoretical assumptions, production processes and cultural texts.Specific topics include: mass and niche audiences, measuring audiences, media effects, soap operas, romance and audience, special interest audiences, audiences for the internet and multimedia.ASSESSMENT ITEMSJournal: Learning journalPresentation: Presentation: Discussion leadershipWritten Assignment: Tutorial paperParticipation: Participation
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.