Business Strategy

University of Newcastle

Course Description

  • Course Name

    Business Strategy

  • Host University

    University of Newcastle

  • Location

    Newcastle, Australia

  • Area of Study

    Business, Business Management

  • Language Level

    Taught In English

  • Prerequisites

    It is strongly recommended that students complete 60 units of the Bachelor of Business or Bachelor of Commerce courses, including IRHR1001, prior to enrolling in this course.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Business Strategy analyses how business enterprises use competencies and capabilities to create and sustain competitive advantage in contested markets. The focus is on both the firm's behaviour and managerial decision-making, which determine the boundaries of the firm (what the firm does and does not do); the design of the firm's internal architecture of control and information flows; the geographical reach of the firm; and the firm's product mix and diversification. The growth of the firm is placed in the context of competitor analysis, environmental changes, and the firm's learning, research, differentiation and innovation strategies. Business Strategy emphasises the development of decision making, problem solving and communication attributes.
    1. Demonstrate an integrative understanding of how business managers make strategic decisions to grow their business enterprises.
    2. Identify the ethical and social responsibility dimension of making business decisions and their impact upon on workers, customers and society.
    3. Employ national and international case studies and strategy literature to apply theoretical concepts to real business problems.
    4. Demonstrate effective contributions to team tasks and processes by defining work targets, planning, and completion in consultation
    Lectures will include, but are not restricted to, the following topics:
    Boundaries of the firm, including resources, capabilities and competitive advantage; markets and diversification.
    Competition, innovation and dynamics, including industry analysis, concentration, rivals and strategic positioning.
    Internal organisation including structure and strategy; and internal labour markets.
    Case Study / Problem Based Learning: Preliminary Group Case Study Outline - written assessment
    Presentation: Preliminary group case study presentation
    Case Study / Problem Based Learning: Final group written case study
    Presentation: Presentation of final written group case study
    Formal Examination: Final examination

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.