Foundations of Marketing

University of Newcastle

Course Description

  • Course Name

    Foundations of Marketing

  • Host University

    University of Newcastle

  • Location

    Newcastle, Australia

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    10
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    To achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. Foundations of Marketing introduces the foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.
    LEARNING OUTCOMES
    1. Examine and discuss the key concepts and principles of marketing
    2. Identify and explain the main factors involved in understanding the marketplace
    3. Demonstrate an integrative understanding of the steps involved in marketing planning
    4. Analyse the components of the marketing mix
    5. Access, analyse, evaluate and synthesise information appropriate for marketing activities
    6. Work collaboratively to challenge and develop ideas, and to communicate outcomes in written contexts
    CONTENT
    On successful completion of this course students will be able to:
    • Examine and discuss the key concepts and principles of marketing;
    • Identify and explain the main factors involved in understanding the marketplace;
    • Demonstrate an integrative understanding of the steps involved in marketing planning;
    • Analyse the components of the marketing mix;
    • Access, analyse, evaluate and synthesise information appropriate for marketing activities.
    • Work collaboratively to challenge and develop ideas, and to communicate outcomes in both oral and written contexts.
    ASSESSMENT ITEMS
    Written Assignment: Written Assignment: Homework Tasks
    Quiz: Quiz: Multiple-choice quiz
    Written Assignment: Written Assignment: Group Situation Analysis
    Formal Examination: Formal Examination: Formal exam

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.