Foundations of Marketing
University of Newcastle
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Host University Units10
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewTo achieve business success requires constant review of marketing strategies and maintenance of marketing knowledge. Foundations of Marketing introduces the foundational concepts/frameworks in marketing and develops both strategic and short-term marketing and planning perspectives. Topics include the marketing environment, market segmentation, new product development and the marketing mix, as well as mix interactions, strategies, implementations and controls. This course develops communication and team processes which are valued attributes within marketing environments.LEARNING OUTCOMES1. Examine and discuss the key concepts and principles of marketing2. Identify and explain the main factors involved in understanding the marketplace3. Demonstrate an integrative understanding of the steps involved in marketing planning4. Analyse the components of the marketing mix5. Access, analyse, evaluate and synthesise information appropriate for marketing activities6. Work collaboratively to challenge and develop ideas, and to communicate outcomes in written contextsCONTENTOn successful completion of this course students will be able to:
ASSESSMENT ITEMSWritten Assignment: Written Assignment: Homework TasksQuiz: Quiz: Multiple-choice quizWritten Assignment: Written Assignment: Group Situation AnalysisFormal Examination: Formal Examination: Formal exam
- Examine and discuss the key concepts and principles of marketing;
- Identify and explain the main factors involved in understanding the marketplace;
- Demonstrate an integrative understanding of the steps involved in marketing planning;
- Analyse the components of the marketing mix;
- Access, analyse, evaluate and synthesise information appropriate for marketing activities.
- Work collaboratively to challenge and develop ideas, and to communicate outcomes in both oral and written contexts.
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.