Area of Study
Business, International Management, Marketing
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewThis unit is designed to introduce students to the management of global marketing. It considers
environmental factors and how marketing management decisions are affected by both external and
internal environmental factors in foreign markets. It develops an awareness and understanding of global
marketing concepts including: global competitiveness and anti-globalisation sentiments; market entry
options; global pricing; product and promotional factors, including the issue of standardisation versus
customisation and distribution and logistics practices; global selling; and negotiation techniques.
Additionally the unit requires students to analyse a number of academic articles and apply the findings
when answering case study questions.
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.