Global Marketing

Macquarie University

Course Description

  • Course Name

    Global Marketing

  • Host University

    Macquarie University

  • Location

    Sydney, Australia

  • Area of Study

    Business, International Management, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    This unit is designed to introduce students to the management of global marketing. It considers
    environmental factors and how marketing management decisions are affected by both external and
    internal environmental factors in foreign markets. It develops an awareness and understanding of global
    marketing concepts including: global competitiveness and anti-globalisation sentiments; market entry
    options; global pricing; product and promotional factors, including the issue of standardisation versus
    customisation and distribution and logistics practices; global selling; and negotiation techniques.
    Additionally the unit requires students to analyse a number of academic articles and apply the findings
    when answering case study questions.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.