Consumer Behavior

Macquarie University

Course Description

  • Course Name

    Consumer Behavior

  • Host University

    Macquarie University

  • Location

    Sydney, Australia

  • Area of Study

    Business, Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

    3
  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    This unit examines the external and internal factors that
    influence people's behaviour in a purchase situation. The unit
    provides a conceptual understanding of consumer behaviour,
    integrating theories from psychology, sociology, cultural
    anthropology and economics. The discipline-specific
    knowledge students should gain from this unit is to
    understand how and why consumers, including those from
    Southeast Asia, make decisions to purchase, use and
    eventually dispose of products and services. This should also
    result in a better understanding of consumerism issues in both
    for-profit and non-profit sectors.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.