Marketing Management

Macquarie University

Course Description

  • Course Name

    Marketing Management

  • Host University

    Macquarie University

  • Location

    Sydney, Australia

  • Area of Study

    Business Management, Management Science, Marketing

  • Language Level

    Taught In English

  • Prerequisites


  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    This unit extends the material learnt in MKTG101 in reference to the customer and the organisation. Marketing management is no longer a department within the company ? it is a company-wide undertaking. This unit takes a customer and market focus. Successful marketing management includes: developing marketing strategies and plans; connecting with customers; building strong brands; shaping the market offerings; delivering and communicating value; capturing marketing insights; and creating successful long term growth.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.