The Ecology of Public Communication

UTS

Course Description

  • Course Name

    The Ecology of Public Communication

  • Host University

    UTS

  • Location

    Sydney, Australia

  • Area of Study

    Advertising, Communication, Public Relations, Speech Communications

  • Language Level

    Taught In English

    Hours & Credits

  • Host University Units

    8
  • Recommended U.S. Semester Credits
    5
  • Recommended U.S. Quarter Units
    7
  • Overview

    Students explore the field of public communication and the major areas of practice. They gain an understanding of the role of communication in the public sphere, of audiences, environments and contexts of communication, including professional communication practices and issues around integration and convergence. Students learn how public communication, public relations and advertising are conceptualised and practised in various types of organisations and interest groups including organisational communication and marketing communication. They explore issues and controversies in the field such as social representations, agendas and advocacy. Students also begin to produce their own work in advertising, public relations and organisational communication including using new media.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.