Visual Communication Design Studio: Text and Image 1

UTS

Course Description

  • Course Name

    Visual Communication Design Studio: Text and Image 1

  • Host University

    UTS

  • Location

    Sydney, Australia

  • Area of Study

    Graphic Design, Media Studies

  • Language Level

    Taught In English

  • Prerequisites

    For design/visual communication student majors

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    12
  • Recommended U.S. Semester Credits
    8
  • Recommended U.S. Quarter Units
    12
  • Overview

    Description
    This intensive subject introduces the core formal and theoretical foundations of visual communication design. A series of studio-based briefs explore the fundamentals of image, text and their interrelationship. In response to these briefs, students develop understandings of form, colour, composition, typography, hierarchy, juxtaposition and sequencing through the practical application of hand and computer skills. These skills are developed alongside an understanding of the communicative role that image and text play. The lecture series introduces key theoretical understandings of visual communication, embedding the briefs within the larger conceptual framework of practice and visual culture.
    Subject objectives
    On successful completion of this subject students will have achieved the following:
    A-3. Reflective approach to one?s own design agency
    I-1. Capacity to creatively apply design concepts
    I-3. Development of both range and quality in visual processing
    I-5. Capacity to develop original visual language
    P-1. Appropriate levels of technical skills
    P-2. Rigor and care in documentation of process
    P-3. Sensitivity to craft
    R-3. Ability to understand design context through relevant research
    R-6. Ability to reflect on practice
    This subject also contributes to the faculty's five CAPRI graduate attribute categories (see 'Graduate Attribute Development') through the following course intended learning outcomes:
    Reflective approach to one?s own design agency (A.3)
    Creatively applied design concepts (I.1)
    Range and quality of visual processing (I.3)
    Capacity to develop original visual language (I.5)
    Appropriate levels of technical skills (P.1)
    Rigour and care in documentation of process (P.2)
    Sensitivity to craft (P.3)
    Ability to understand design context through relevant research (R.3)
    Ability to reflect on practice (R.6)
    Content
    ? typography ? manual skills ? typographic sensitivity ? similarity and contrast ? noticing ? image experimentation ? image generation ? design fundamentals ? typographic rules ? basic layout ? reflective practice ? design system and structure ? design process ? image text relation ? typographic hierarchy ? visual elements of design ? design principles
    Assessment
    Assessment task 1: Portfolio Review 1
    Intent:
    Presentation of projects that have been undertaken in the weeks leading up to the Review (a list of projects is provided prior to the session)
    Objective(s):
    This task addresses the following subject learning objectives:
    A-3, I-1, I-5, P-1, P-2, P-3, R-3 and R-6
    This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):
    A.3, I.1, I.5, P.1, P.2, P.3, R.3 and R.6
    Weight: 50%
    Assessment task 2: Portfolio Review 2
    Intent:
    Presentation of projects that have been undertaken in the weeks leading up to the Review (a list of projects is provided prior to the session)
    Objective(s):
    This task addresses the following subject learning objectives:
    A-3, I-1, I-3, P-1, P-2, P-3, R-3 and R-6
    This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):
    A.3, I.1, I.3, P.1, P.2, P.3, R.3 and R.6
    Weight: 50%

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.