Visual Communication Design Studio: Text and Image 1
Area of Study
Graphic Design, Media Studies
Taught In English
For design/visual communication student majors
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits8
Recommended U.S. Quarter Units12
Hours & Credits
OverviewDescriptionThis intensive subject introduces the core formal and theoretical foundations of visual communication design. A series of studio-based briefs explore the fundamentals of image, text and their interrelationship. In response to these briefs, students develop understandings of form, colour, composition, typography, hierarchy, juxtaposition and sequencing through the practical application of hand and computer skills. These skills are developed alongside an understanding of the communicative role that image and text play. The lecture series introduces key theoretical understandings of visual communication, embedding the briefs within the larger conceptual framework of practice and visual culture.Subject objectivesOn successful completion of this subject students will have achieved the following:A-3. Reflective approach to one?s own design agencyI-1. Capacity to creatively apply design conceptsI-3. Development of both range and quality in visual processingI-5. Capacity to develop original visual languageP-1. Appropriate levels of technical skillsP-2. Rigor and care in documentation of processP-3. Sensitivity to craftR-3. Ability to understand design context through relevant researchR-6. Ability to reflect on practiceThis subject also contributes to the faculty's five CAPRI graduate attribute categories (see 'Graduate Attribute Development') through the following course intended learning outcomes:Reflective approach to one?s own design agency (A.3)Creatively applied design concepts (I.1)Range and quality of visual processing (I.3)Capacity to develop original visual language (I.5)Appropriate levels of technical skills (P.1)Rigour and care in documentation of process (P.2)Sensitivity to craft (P.3)Ability to understand design context through relevant research (R.3)Ability to reflect on practice (R.6)Content? typography ? manual skills ? typographic sensitivity ? similarity and contrast ? noticing ? image experimentation ? image generation ? design fundamentals ? typographic rules ? basic layout ? reflective practice ? design system and structure ? design process ? image text relation ? typographic hierarchy ? visual elements of design ? design principlesAssessmentAssessment task 1: Portfolio Review 1Intent:Presentation of projects that have been undertaken in the weeks leading up to the Review (a list of projects is provided prior to the session)Objective(s):This task addresses the following subject learning objectives:A-3, I-1, I-5, P-1, P-2, P-3, R-3 and R-6This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):A.3, I.1, I.5, P.1, P.2, P.3, R.3 and R.6Weight: 50%Assessment task 2: Portfolio Review 2Intent:Presentation of projects that have been undertaken in the weeks leading up to the Review (a list of projects is provided prior to the session)Objective(s):This task addresses the following subject learning objectives:A-3, I-1, I-3, P-1, P-2, P-3, R-3 and R-6This task also addresses the following course intended learning outcomes that are linked with a code to indicate one of the five CAPRI graduate attribute categories (e.g. C.1, A.3, P.4, etc.):A.3, I.1, I.3, P.1, P.2, P.3, R.3 and R.6Weight: 50%
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.