Fashion Communication: An Introduction


Course Description

  • Course Name

    Fashion Communication: An Introduction

  • Host University


  • Location

    Sydney, Australia

  • Area of Study

    Communication, Fashion, Fashion Merchandising

  • Language Level

    Taught In English

  • Prerequisites

    This unit of study is for fashion/design majors

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    This subject introduces the visual language of fashion through digital and freehand modes of communication. Students study the human body through life drawing and the basic rendering techniques required. Students are also introduced to digital means of representing mark-making and an understanding of the computer environment.
    Subject objectives
    On successful completion of this subject students will have achieved the following:
    1. apply the fundamental elements of drawing and its potential use into freehand and digital modes
    2. develop specific knowledge and skills in freehand drawing and software for specific design tasks related to Fashion and Textile Design
    3. demonstrate acquired skills in successfully rendering the human form.
    Teaching and learning strategies
    Weekly sessions of 2 hours illustration and 2 hours digital workshops. Face-to-face classes incorporate a range of teaching and learning strategies including lectures, discussions, studio activities and student presentations. These are complemented by independent student reading, reflection on studio work, and individual project work.
    The subject is facilitated through a series of drawing studios and computer workshops. Where relevant, information from each mode is shared to enhance the learning experience. The subject covers the following topic areas:
    DDS development ? Design Development Sketch
    Fundamental elements of drawing
    Line, form, texture, perspective, light and shade and proportion
    Various mediums
    Textile design and repeat systems
    Texture mapping
    Design layout
    Scanning, importing, exporting, creating dimension using illustrations.
    Assessment task 1: Illustration Submission
    Weight: 30%
    Assessment task 2: Digital Submission
    Weight: 30%
    Assessment task 3: Combined Illustration and Digital Submission
    Weight: 40%
    Minimum requirements
    Students must achieve a 50% mark in the overall assessment for this subject.
    The Faculty of DAB expects students to attend 80% of all classes for all enrolled subjects. Achievement of the subject?s aims is difficult if classes are not attended. Where assessment tasks are to be presented personally in class attendance is mandatory.
    Pursuant to UTS rule 2.5.1 students who do not satisfy attendance requirements may be refused permission by the Responsible Academic Officer to be considered for assessment for this subject.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.