Marketing Law

UTS

Course Description

  • Course Name

    Marketing Law

  • Host University

    UTS

  • Location

    Sydney, Australia

  • Area of Study

    Business, Business Administration, Business Management, Legal Studies, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    79203 Business Law and Ethics OR 70110 Introduction to Law

  • Course Level Recommendations

    Upper

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

    6
  • Recommended U.S. Semester Credits
    4
  • Recommended U.S. Quarter Units
    6
  • Overview

    Description
    The aim of this subject is to provide students with a sound knowledge of the relevant federal and state laws that affect business decisions in the field of marketing and to provide them with an understanding of the complex laws regulating marketing activities. Topics covered include consumer protection, product liability, product safety and standards, intellectual property, the regulation of competition, and risk assessment and compliance strategies.
    Subject objectives
    Upon successful completion of this subject students should be able to:
    1. demonstrate a sound knowledge of the relevant state and federal laws which affect all business decisions in the field of marketing;
    2. plan compliance programs and preventive strategies in order to minimise corporate and personal risk;
    3. demonstrate an awareness of regulatory changes and the law making process in this area.
    This subject also contributes specifically to the development of the following graduate attributes:
    Legal Knowledge
    A coherent understanding of fundamental areas of legal knowledge including the Australian legal system, social justice, cultural and international contexts and the principles and values of ethical practice. (1.0)
    Critical Analysis and Evaluation
    A capacity to think critically, strategically and creatively including an ability to identify and articulate legal issues, apply reasoning and research, engage in critical analysis and make reasoned choices. (3.0)
    Research skills
    Well-developed cognitive and practical skills necessary to identify, research, evaluate and synthesise relevant factual, legal and policy issues. (4.0)
    Communication and Collaboration
    Effective and appropriate communication skills including highly effective use of the English language, an ability to inform, analyse, report and persuade using an appropriate medium and message and an ability to respond appropriately. (5.0)
    Teaching and learning strategies
    1. Lectures and seminars combining problem solving
    2. Individual student presentations and class discussions
    3. The use of problem solving and preventive strategies
    4. Submission of a written assignment on a complex marketing problem
    Subject Delivery
    The subject will be taught over one semester. There will be a combined 3hour lecture/seminar each week. The proposed timetable for classes is included in this subject outline.
    Lecture Format
    The lecture will normally be delivered in the first part of the session
    Tutorial Format and Expectation of Student Participation
    Students will be allotted one tutorial problem and will be required to lead the class in discussion. Students will be assessed on their performance in the nominated tutorial. Students will be required to hand to the tutor a one page summary of their presentation. This presentation must contain references to relevant sections of legislation and cases as appropriate. Research beyond the textbook is expected.
    Any student who does not attend the nominated seminar for their allocated question will have their presentation deferred and will be required to present the question in the following week.
    In addition students asked at least once to bring a recent article on marketing from the web or a newspaper demonstrating some legal issue
    Content
    Topic 1 - Introduction
    Topic 2 - Marketing and Deceptive Business Practices ( Part 1)
    Topic 3 - Marketing and Deceptive Business Practices ( Part 2)
    Topic 4 - Marketing and Deceptive Business Practices (Part 3)
    Topic 5 - Marketing a Quality Product
    Topic 6 - Marketing a Safe Product
    Topic 7 - Marketing Techniques
    Topic 8 - Marketing Requirements Beyond the ACL
    Topic 9 - How Does Competition Law Affect Marketers?
    Topic 10 - Compliance and Litigation
    Topic 11- Some Aspects of Intellectual Property Law
    Topic 12 - Revision
    Assessment
    Assessment task 1: Class Presentation and one page summary
    Objective(s):
    This task addresses the following subject learning objectives:
    1, 2 and 3
    This task contributes specifically to the development of the following graduate attributes:
    1.0, 3.0 and 5.0
    Weight: 10%
    Criteria:
    Demonstrated ability to understand the problem set and the application of the law relevant to the issue.
    Assessment task 2: Case-note
    Objective(s):
    This task addresses the following subject learning objectives:
    1, 2 and 3
    This task contributes specifically to the development of the following graduate attributes:
    1.0, 3.0, 4.0 and 5.0
    Weight: 40%
    Criteria:
    Demonstrated ability to deal with multiple faceted marketing problem and to write clearly about the relevant legal solution to solve the issues presented.
    Assessment task 3: Final Exam
    Objective(s):
    This task addresses the following subject learning objectives:
    1
    This task contributes specifically to the development of the following graduate attributes:
    1.0, 3.0 and 5.0
    Weight: 50%
    Criteria:
    Demonstrated ability to answer questions on the subject in an exam format.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.