Area of Study
Business, Business Administration, Business Management, Legal Studies, Marketing
Taught In English
79203 Business Law and Ethics OR 70110 Introduction to Law
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits4
Recommended U.S. Quarter Units6
Hours & Credits
OverviewDescriptionThe aim of this subject is to provide students with a sound knowledge of the relevant federal and state laws that affect business decisions in the field of marketing and to provide them with an understanding of the complex laws regulating marketing activities. Topics covered include consumer protection, product liability, product safety and standards, intellectual property, the regulation of competition, and risk assessment and compliance strategies.Subject objectivesUpon successful completion of this subject students should be able to:1. demonstrate a sound knowledge of the relevant state and federal laws which affect all business decisions in the field of marketing;2. plan compliance programs and preventive strategies in order to minimise corporate and personal risk;3. demonstrate an awareness of regulatory changes and the law making process in this area.This subject also contributes specifically to the development of the following graduate attributes:Legal KnowledgeA coherent understanding of fundamental areas of legal knowledge including the Australian legal system, social justice, cultural and international contexts and the principles and values of ethical practice. (1.0)Critical Analysis and EvaluationA capacity to think critically, strategically and creatively including an ability to identify and articulate legal issues, apply reasoning and research, engage in critical analysis and make reasoned choices. (3.0)Research skillsWell-developed cognitive and practical skills necessary to identify, research, evaluate and synthesise relevant factual, legal and policy issues. (4.0)Communication and CollaborationEffective and appropriate communication skills including highly effective use of the English language, an ability to inform, analyse, report and persuade using an appropriate medium and message and an ability to respond appropriately. (5.0)Teaching and learning strategies1. Lectures and seminars combining problem solving2. Individual student presentations and class discussions3. The use of problem solving and preventive strategies4. Submission of a written assignment on a complex marketing problemSubject DeliveryThe subject will be taught over one semester. There will be a combined 3hour lecture/seminar each week. The proposed timetable for classes is included in this subject outline.Lecture FormatThe lecture will normally be delivered in the first part of the sessionTutorial Format and Expectation of Student ParticipationStudents will be allotted one tutorial problem and will be required to lead the class in discussion. Students will be assessed on their performance in the nominated tutorial. Students will be required to hand to the tutor a one page summary of their presentation. This presentation must contain references to relevant sections of legislation and cases as appropriate. Research beyond the textbook is expected.Any student who does not attend the nominated seminar for their allocated question will have their presentation deferred and will be required to present the question in the following week.In addition students asked at least once to bring a recent article on marketing from the web or a newspaper demonstrating some legal issueContentTopic 1 - IntroductionTopic 2 - Marketing and Deceptive Business Practices ( Part 1)Topic 3 - Marketing and Deceptive Business Practices ( Part 2)Topic 4 - Marketing and Deceptive Business Practices (Part 3)Topic 5 - Marketing a Quality ProductTopic 6 - Marketing a Safe ProductTopic 7 - Marketing TechniquesTopic 8 - Marketing Requirements Beyond the ACLTopic 9 - How Does Competition Law Affect Marketers?Topic 10 - Compliance and LitigationTopic 11- Some Aspects of Intellectual Property LawTopic 12 - RevisionAssessmentAssessment task 1: Class Presentation and one page summaryObjective(s):This task addresses the following subject learning objectives:1, 2 and 3This task contributes specifically to the development of the following graduate attributes:1.0, 3.0 and 5.0Weight: 10%Criteria:Demonstrated ability to understand the problem set and the application of the law relevant to the issue.Assessment task 2: Case-noteObjective(s):This task addresses the following subject learning objectives:1, 2 and 3This task contributes specifically to the development of the following graduate attributes:1.0, 3.0, 4.0 and 5.0Weight: 40%Criteria:Demonstrated ability to deal with multiple faceted marketing problem and to write clearly about the relevant legal solution to solve the issues presented.Assessment task 3: Final ExamObjective(s):This task addresses the following subject learning objectives:1This task contributes specifically to the development of the following graduate attributes:1.0, 3.0 and 5.0Weight: 50%Criteria:Demonstrated ability to answer questions on the subject in an exam format.
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.