Innovation and Entrepreneurship - Principles and Practice
Area of Study
Business Administration, Business Management, Entrepreneurship
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
OverviewThe course provides you with an introduction to the concepts and skills necessary to successfully commercialise new products and services. Entrepreneurship is not just about starting a business. It is also about identifying good opportunities and then creating, communicating, and capturing value in those opportunities. Many great innovations and business ideas never see their market potential fulfilled because their inventor or developer does not understand market requirements or fails to differentiate the product. This course will teach you the skills to analyse business opportunities, to write a compelling business plan, and to present the business plan to an audience of investors, no matter if they are venture capitalists, banks or friends and family members. To bring the real world into the classroom, guest entrepreneurs will come to class and share their experiences with you.
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.