Sign In With Google
Course Description
-
Course Name
Design Management - Brand & Identity
-
Host University
UNSW Sydney
-
Location
Sydney, Australia
-
Area of Study
Art, Fashion Design
-
Language Level
Taught In English
-
Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
-
Credit Points
6 -
Recommended U.S. Semester Credits3 - 4
-
Recommended U.S. Quarter Units4 - 6
Hours & Credits
-
Overview
This subject will develop students' understanding of how design management assists in the development of a company's brand and identity. Through a series of case studies students will investigate: company branding and communication, leadership and management, retail branding and positioning strategies, corporate identity and design management within corporate culture. They will also be introduced to the broader question of general management, and the importance of the development of a design culture within organisations whether Companies or Institutions.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.