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Course Description
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Course Name
Marketing Analysis and Big Data
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Host University
UNSW Sydney
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Location
Sydney, Australia
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Area of Study
Business, Business Administration, Business Management, Marketing
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Language Level
Taught In English
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Prerequisites
ECON1203 or MARK2052
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Course Level Recommendations
Upper
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
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Credit Points
6 -
Recommended U.S. Semester Credits3 - 4
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Recommended U.S. Quarter Units4 - 6
Hours & Credits
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Overview
This course links the analytical material of MARK2052 with practical issues in marketing management, including the analysis of competitive markets, product positioning, strategic analysis, demand forecasting and financial and budgetary aspects. The course is practical and data driven, with students exposed to specific tools and techniques using computer-based software. The importance to contemporary business of numeracy, problem-solving, measurement and analysis is a central theme, and is explored through exercises and tutorials.
Course Disclaimer
Courses and course hours of instruction are subject to change.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.