Communication Research Methods
University of Otago
Dunedin, New Zealand
Area of Study
Communication, Mass Communications, Media and Journalism, Media Studies
Taught In English
18 MFCO or COMS points
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
Introduction to communication research and methods used to conduct research on communication.
Communication research methods is a skills-based paper introducing students to fundamental assumptions, principles and practices that are used in quantitative and qualitative research. These skills are both essential in any entrepreneurial venture and highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and through lab exercises and assignments guides students through to confidently undertake small-scale communication research projects.
The course covers two key areas:
-Assumptions, principles and practices, including ethical considerations, associated with quantitative methods used in communication research; identifying appropriate instruments to address a research question or hypothesis; and presenting the results in an appropriate report format
-Assumptions, principles and practices, including ethical considerations, associated with qualitative methods used in communication research; identifying appropriate methods to address a research question or issue; and presenting the results in an appropriate report format
-3 research exercises: 20% each
By the completion of this course students should be able to:
-Use analytical and applied skills to identify a communication problem or issue
-Locate appropriate methods to analyse communication phenomena
-Successfully plan, undertake and report upon a small quantitative or qualitative communication research project
-Critically analyse communication research methods and findings reported in the media
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.