Integrated Marketing Communications

University of Otago

Course Description

  • Course Name

    Integrated Marketing Communications

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study

    Communication, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    MART 112, BSNS 103

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

    Students are introduced to marketing communication tools such as advertising, promotion, social media platforms and sales promotion which are developed into integrated marketing communications plans. Presentation skills are particularly emphasised within this course.

    Learning Outcomes
    Upon successful completion of this paper, you should be able to
    -Have a sound understanding of marketing communication theories and their practical application
    -Have a sound understanding of marketing communication tools and their application
    -Critique integrated marketing communication campaigns
    -Produce an integrated marketing communication strategy plan
    -Develop analytical, problem-solving, planning, communication, interpersonal and creative skills

    Belch, Belch, Kerr & Powell (2014) Advertising: An integrated marketing communication perspective, 3rd edit, North Ryde, McGraw-Hill.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.