Marketing the Professional Practice

University of Otago

Course Description

  • Course Name

    Marketing the Professional Practice

  • Host University

    University of Otago

  • Location

    Dunedin, New Zealand

  • Area of Study


  • Language Level

    Taught In English

  • Prerequisites

    108 points

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credit Points

  • Recommended U.S. Semester Credits
    3 - 4
  • Recommended U.S. Quarter Units
    4 - 6
  • Overview

    Advertising the professional practice; packaging of professional services; measuring and improving client satisfaction; the professional-client relationship; adding value to professional services; building reputation and image; fee setting; ethical issues.

    This course is specifically designed to meet the needs of students studying towards non-commerce qualifications, especially the BDentTech Degree. It provides an introduction to Marketing, by way of lectures, and then applies what is taught in the lectures through a series of tutorials, tailored to meet the needs of Professional Practitioners in general and specifically the needs of people in the Dental Profession. An introduction to the marketing environment, customer types, buyer behaviour, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets. Taking a firm centric perspective, it considers how marketing management creates value for an organisation through the integration of market and customer information.Issues dealt with in the tutorials include the special role of professionals in society and their relationships with clients, advertising the professional practice, the packaging of professional services, measuring and improving client satisfaction, creating and adding value in professional services, building reputation and image, and fee setting. The course also examines ethical issues associated with marketing a professional practice.

    Learning Outcomes
    Upon successful completion of this course, students should be able to appreciate the need to 'market' themselves and their practice and have acquired sufficient understanding of the key issues in marketing that will allow them to better attract and retain clients.

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.