Marketing the Professional Practice
University of Otago
Dunedin, New Zealand
Area of Study
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
Advertising the professional practice; packaging of professional services; measuring and improving client satisfaction; the professional-client relationship; adding value to professional services; building reputation and image; fee setting; ethical issues.
This course is specifically designed to meet the needs of students studying towards non-commerce qualifications, especially the BDentTech Degree. It provides an introduction to Marketing, by way of lectures, and then applies what is taught in the lectures through a series of tutorials, tailored to meet the needs of Professional Practitioners in general and specifically the needs of people in the Dental Profession. An introduction to the marketing environment, customer types, buyer behaviour, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets. Taking a firm centric perspective, it considers how marketing management creates value for an organisation through the integration of market and customer information.Issues dealt with in the tutorials include the special role of professionals in society and their relationships with clients, advertising the professional practice, the packaging of professional services, measuring and improving client satisfaction, creating and adding value in professional services, building reputation and image, and fee setting. The course also examines ethical issues associated with marketing a professional practice.
Upon successful completion of this course, students should be able to appreciate the need to 'market' themselves and their practice and have acquired sufficient understanding of the key issues in marketing that will allow them to better attract and retain clients.
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please reference fall and spring course lists as not all courses are taught during both semesters.
Availability of courses is based on enrollment numbers. All students should seek pre-approval for alternate courses in the event of last minute class cancellations
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.