Ideas and Principles of Design
Victoria University of Wellington
Wellington, New Zealand
Area of Study
Art, Design Management, Graphic Design
Taught In English
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Recommended U.S. Semester Credits3 - 4
Recommended U.S. Quarter Units4 - 6
Hours & Credits
Introduction to generic design concepts, design vocabularies, and principles of design, taught in the studio environment. The design studio will develop inquiry, literacy and compositional skill in design such as video.
Course Learning Objectives
Students who pass this course will be able to:
1. Apply critical and creative thinking to the interpretation of project briefs
2. Demonstrate autonomous engagement in idea development and the iterative design process
3. Apply craft in the construction of models, drawings, and the documentation of design process and outcomes
4. Apply a basic understanding of methods and conventions of drawing and modelling specific to analysis and
representation of three-dimensional form and space
5. Demonstrate basic skills in the visual and verbal communication of design concepts through participation in studio critiques, reviews, and studio culture as outlined by the School of Design
Project 1: Information Aesthetics 20%
Project 2: Fluid Form 20%
Project 3: The Joint 25%
Progress Based Assessment 30%
Courses and course hours of instruction are subject to change.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.