Analytical and Critical Thinking 2

Main Outcomes:
After the end of the module the student will be able to demonstrate:
- An understanding of the basic concepts of Business Research
- A basic understanding of the research process for a Business Research Project
- The ability to identify and clarify a workable research topic
- The ability to develop a strategy to gather relevant information
- The ability to describe and utilize basic data collection methods e.g.:
o Secondary literature searches
o Questionnaires/Surveys
o Personal interviews
- An ability to apply relevant theory to a chosen business-related research
topic or case study
- An ability to complete an academically-referenced Research Report

Main Content:
- Introduction to Business Research
- The research process and project plan
- Library resources and internet for materials search
- Development of research topic and questions
- Conducting literature reviews
- Gathering and collating information
- Selecting and organizing relevant material and critically evaluating it
- Revealing knowledge of and insights into different perspectives, sides or
points of view
- Preparing and presenting a business research report and/or case study using
primary and secondary sources

Breakdown of Learning: Time Hours
Contact with lecturer/tutor: 56
Assignments & tasks: 50
Self-study: 38
Tests & examinations: 6

Total Learning Time: 150

Method of Student Assessment:
60% - Tests, case analysis and assignments
40% - Individual research assignment