Nelson Mandela University
Port Elizabeth, South Africa
Area of Study
Taught In English
1 x 3-hour examination, 40% class mark + 60% examination mark.
Course Level Recommendations
ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.
Host University Units24
Recommended U.S. Semester Credits1
Recommended U.S. Quarter Units2
Hours & Credits
This module will prepare students to apply fundamental marketing principles under supervision in small, medium and micro enterprises or larger organisations in a range of marketing positions.
Understand and apply the fundamental principles of marketing.
- The marketing orientation of a given context.
- The place/role of marketing within a given context is identified and described.
- The components/elements of the marketing mix of given business context/scenario is identified, analysed and explained.