Marketing I

Nelson Mandela University

Course Description

  • Course Name

    Marketing I

  • Host University

    Nelson Mandela University

  • Location

    Port Elizabeth, South Africa

  • Area of Study

    Management, Marketing

  • Language Level

    Taught In English

  • Prerequisites

    1 x 3-hour examination, 40% class mark + 60% examination mark.

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    24
  • Recommended U.S. Semester Credits
    1
  • Recommended U.S. Quarter Units
    2

  • Overview

    Syllabus

    PURPOSE
    This module will prepare students to apply fundamental marketing principles under supervision in small, medium and micro enterprises or larger organisations in a range of marketing positions.

    LEARNING OUTCOMES
    Understand and apply the fundamental principles of marketing.

    CORE CONTENT

    • The marketing orientation of a given context.
    • The place/role of marketing within a given context is identified and described.
    • The components/elements of the marketing mix of given business context/scenario is identified, analysed and explained.
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