Marketing II

Nelson Mandela University

Course Description

  • Course Name

    Marketing II

  • Host University

    Nelson Mandela University

  • Location

    Port Elizabeth, South Africa

  • Area of Study

    Marketing

  • Language Level

    Taught In English

  • Course Level Recommendations

    Lower

    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Host University Units

    24
  • Recommended U.S. Semester Credits
    1
  • Recommended U.S. Quarter Units
    2

  • Overview

    Syllabus

    PURPOSE
    This module will prepare students to apply the principles and techniques of marketing in different marketing contexts.

    LEARNING OUTCOMES
    Develop operational strategies for each of the elements of the marketing mix.

    CORE CONTENT

    • Review of the principles of marketing.
    • Strategic marketing.
    • Global marketing.
    • Business-to-business marketing.
    • Services marketing.
    • Internet marketing.
    • Introduction to marketing research.

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