Course Description
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Course Name
Media Representation and Society
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Host University
Anglo-American University
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Location
Prague, Czech Republic
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Area of Study
Media Studies
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Language Level
Taught In English
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ECTS Credits
6 -
Recommended U.S. Semester Credits3
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Recommended U.S. Quarter Units4
Hours & Credits
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Overview
1. Course Description
This course examines the role of the media (print, film, radio, television, and ‘new media’ which includes the internet/social media) in the proliferation and acquisition of knowledge about the world, and how in turn this knowledge influences human societies (attitudes and behaviours). The course assumes that historically mass media and the industries that produce media products have played significant cultural and political roles in the past and into contemporary society, and therefore seeks to acquaint the student with basic issues, media research frameworks, and media effects theories to better understand effects of media within the broader societal context. The relationship between the media and the public, the newest influence of new media technologies, and dilemmas facing media policy makers (most significantly in the era of deregulations) are closely scrutinized.
2. Student Learning Outcomes
Upon completion of this course, students will be able to:
● explain the complex role(s) of media in society
● critically evaluate the mass media and their role in constructing social reality
● identify key concepts and principles in contemporary communication and media studies
● orient themselves in the development of media effects theories
● critically assess the impact of the newest information technologies on society
3. Reading Material
Required Materials
▪ Harris, R. J., & Sanborn, F. W. (2019). A Cognitive Psychology of Mass Communication. 7th Edition. Routledge.recommended:
- Talbot, Mary. Media discourse: Representation and interaction. Edinburgh University Press, 2007.
- Orgad, Shani. Media representation and the global imagination. John Wiley & Sons, 2014.
- Aigrain, Philippe, HongJiang Zhang, and Dragutin Petkovic. "Content-based representation and retrieval of visual media: A state-of-the-art review." Multimedia tools and applications 3 (1996): 179-202.
- Pandey G. (2000). "Voices from the Edge: The Struggle to Write Subaltern Histories." In Mapping
- McDonald, Kevin (May 18, 2015). "From Indymedia to Anonymous: rethinking action and identity in digital cultures" (PDF). Information, Communication & Society. 18 (8): 968–982.
- Make a Zine. When Words and Graphics Collide. Microcosm Publishing zinewiki.com, Zinebook.com, Zineplosion.yuku.com
Teaching methodology: seminars and lectures
The class will meet intensively for three weeks. Students will complete various assignments. In the fourth
week, the final project will be submitted and presented. Consultations on an individual basis will be
possible.
4. Relevant events and venues: Světozor, bio Oko gif: girls in film
Course Disclaimer
Courses and course hours of instruction are subject to change.
Eligibility for courses may be subject to a placement exam and/or pre-requisites.
Some courses may require additional fees.
Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.
ECTS (European Credit Transfer and Accumulation System) credits are converted to semester credits/quarter units differently among U.S. universities. Students should confirm the conversion scale used at their home university when determining credit transfer.
Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.