Cultural Theories of Mass and New Media

Kingston University

Course Description

  • Course Name

    Cultural Theories of Mass and New Media

  • Host University

    Kingston University

  • Location

    London, England

  • Area of Study

    Media Studies

  • Language Level

    Taught In English

  • Prerequisites

    Successful completion of introductory level media and cultural studies.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Content:

    This module builds on the theoretical concepts introduced in How Media Changed the
    World, looking closely and in more depth at how these concepts emerged and developed
    in the twentieth and twenty-first centuries and examines their utility in the
    understanding and analysis of contemporary culture.

    The module is in two parts, in the autumn semester we consider how various theories of
    media and culture have responded to social, political and technological change. In the
    spring semester the module explores some of the key issues surrounding the digitization
    of the media and how this has transformed work, leisure and various cultural forms and
    practices, such as art and popular music.

    Topics covered include:

    Summary of autumn semester content:
    ? Reality and digitalization
    ? Cinema after digital
    ? Creative industries
    ? Audiences and convergence culture
    ? Embodying the media
    ? Hypertext

    Summary of spring semester content:
    ? New Media Theory
    ? From text to hypertext ? R Barthes, G Landow, E Aarseth
    ? Lev Manovich: from the Labours of Perception to Software Studies
    ? The End of Representation ? Baudrillard
    ? Remediation: From the Page to the Screen ? J.D. Bolter and R. Grusin
    ? Remixability ? Lessig, L Manovich, M Amerika
    ? Technological Determinism ? from McLuhan to Kittler
    ? The Singularity ? Digital Apocalypse

    Teaching: Weekly 2 hour lectures/workshops

    ? Take home exam: 1500 words (30%)
    ? Exam: 2500 words (70%)
    STUDY OPTION 2: portfolio
    STUDY OPTION 3: portfolio

    Study Option 1 = Whole Year
    Study Option 2 = Autumn
    Study Option 3 = Spring/summer

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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