Culture and International Business

Kingston University

Course Description

  • Course Name

    Culture and International Business

  • Host University

    Kingston University

  • Location

    London, England

  • Area of Study

    Peace and Conflict Studies

  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Content:

    This module, on one hand, explores issues of culture and examines their relevance to
    international management, and in addition it will develop your skills of research, analysis,
    observation and communication in multi-cultural contexts. The module, on the other
    hand, also examines international business environments and internationalisation
    strategies. The former includes studying of Regional Economic Integration and
    institutions such as the World Trade Organisation and their implications for businesses.

    The latter covers internationalisation theories and concepts and how firms could use
    them to formulate appropriate internationalisation strategies.

    Topics covered include:

    Autumn Semester (Culture):
    ? Definitions of culture, identity and ethnicity
    ? Stereotypes, generalisations
    ? The meanings of cross-culture, intercultural and multiculturalism
    ? Ethnography and ethnographic research
    ? Issues of cross-and intercultural communications
    ? Culture and Globalisation
    ? The impacts of culture on Multinational organisations
    ? Culture and its implications for international management
    ? Introduction to the main trends in the international economy

    Spring Semester (International Business):
    ? The theories of international trade and foreign direct investment
    ? Frameworks for assessing country attractiveness and suitable foreign market
    entry modes
    ? International strategies
    ? Different levels of economic integration
    ? The role of the World Trade Organisation and other key international
    ? Foreign exchanges and financing international business
    ? Ethical and social responsibility in International Business

    Teaching: Lectures and tutorials

    ? Exam (50%)
    ? Coursework: Online tests (20%)
    ? Coursework: Group assignment (30%)
    STUDY OPTION 2: Group assignment (100%)
    STUDY OPTION 3: Individual Assignment (100%)

    Study Option 1 = Whole Year
    Study Option 2 = Autumn
    Study Option 3 = Spring/summer

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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