Media Industries and Professions

Kingston University

Course Description

  • Course Name

    Media Industries and Professions

  • Host University

    Kingston University

  • Location

    London, England

  • Area of Study

    Media Studies

  • Language Level

    Taught In English

  • Prerequisites

    Successful completion of introductory level media and cultural studies.

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    Course Content:

    This module enables students to gain an understanding of the structure of contemporary
    media industries and the position of media professionals within these. Students will
    develop an understanding of the distinctive features of media industries and the
    economic, political, regulatory and cultural factors which shape these. They will also have
    an opportunity to understand the economic, political, regulatory and cultural factors,
    which shape these.

    The module starts with an interrogation of key concepts, categories and debates and
    then moves through into detailed case studies of selected media industries and
    professional pathways. Students will be able to investigate particular aspects of these
    industries in their assessment. In addition, students will have the opportunity to enhance
    their knowledge and understanding of the contemporary media workplace by carrying
    out field research either within a media organisation of their choice or of a particular
    media event of their choice and then use this as the basis for some of their assessment.

    Topics covered include:
    ? Theories and concepts of cultural production: political economy, market
    liberalism; marketisation, convergence, globalisation
    ? Economic and political contexts of contemporary media production in
    Britain and its global context
    ? Media regulation, ownership and practices
    ? The organisation of instrumental audience research
    ? Sociologies of media production
    ? Theories of creative production
    ? Professional practices and identities within media industries
    ? Media Industries and profession pathways. Students select one of twothree
    pathways. The following pathways run concurrently
    ? The Music Industry
    ? Social Media: Journalism, PR and Campaigning
    ? [Film Distribution]

    Summary of autumn semester content:
    ? Modern media industries and professions: issues and theoretical debates within
    political economy, market liberalism, convergence and globalization
    ? PR ethics and regulation
    ? Audience and User research dynamics and approaches
    ? PR and Social Media ? Student Led Case Study
    ? PR and social media in modern Britain and globally: citizen journalism and
    campaigning; political campaigning
    ? Fashion PR: case studies of the fashion industry
    ? PR and social media: Corporate communication in crisis

    Summary of spring semester content:
    ? Introduction to the music industry
    ? The music business
    ? Authenticity and the Independent Label
    ? Legal issues and frameworks
    ? Music distribution and new technologies of distribution
    ? Appropriation/ Reception: The twin polarities
    ? Complimentary and ancillary professions

    Teaching: Lectures, seminars, workshops and tutorials

    May include:
    ? Presentations
    ? Written reflective pieces
    ? Multiple choice questions
    STUDY OPTION 2: portfolio.

    Study Option 1 = Whole Year
    Study Option 2 = Autumn
    Study Option 3 = Spring/summer

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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