Sports Marketing

University of Westminster

Course Description

  • Course Name

    Sports Marketing

  • Host University

    University of Westminster

  • Location

    London, England

  • Area of Study


  • Language Level

    Taught In English

  • Course Level Recommendations


    ISA offers course level recommendations in an effort to facilitate the determination of course levels by credential evaluators.We advice each institution to have their own credentials evaluator make the final decision regrading course levels.

    Hours & Credits

  • UK Credits

  • Recommended U.S. Semester Credits
  • Recommended U.S. Quarter Units
  • Overview

    The module is designed to build on contemporary marketing theory and to apply it in a sports context. The module
    examines strategic sports marketing planning within an appropriate framework. Students will look at the application of
    marketing concepts in sport, and in particular market segmentation and the roles of branding and sponsorship. They
    will be given the opportunity to reflect on the current and future impact of globalisation and commercialisation on the
    wider sports industry. The module will encourage students to apply concepts and criteria derived from good practice in
    other sectors to specific sporting applications and to develop their analytical and critical skills.
    Assessment: Coursework (25%) ; Presentation (25%) ; Exam - Closed Book (50%).

Course Disclaimer

Courses and course hours of instruction are subject to change.

Eligibility for courses may be subject to a placement exam and/or pre-requisites.

Some courses may require additional fees.

Credits earned vary according to the policies of the students' home institutions. According to ISA policy and possible visa requirements, students must maintain full-time enrollment status, as determined by their home institutions, for the duration of the program.

Please reference fall and spring course lists as not all courses are taught during both semesters.

Please note that some courses with locals have recommended prerequisite courses. It is the student's responsibility to consult any recommended prerequisites prior to enrolling in their course.


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